How to budget for a Real Estate listing that includes aerial photography and video

Determining the budget for hiring a drone photographer for real estate is a multifaceted process that requires a thorough understanding of the various factors influencing pricing, which can vary significantly from one photographer to another.

Photo taken by AerialTake.com

With 97% of buyers starting online, standout visuals are vital for real estate agents. Unique photos and videos grab attention and drive action.

To budget for a Real Estate listing you must navigate this complexity. To help you, here’s an extensive breakdown of the key factors and general cost ranges associated with hiring a drone photographer:

Factors Influencing Cost:

• Experience Level:

  • Beginner: Photographers at this level typically charge lower rates, which can be appealing for budget-conscious clients. However, it’s important to keep in mind that while they may be enthusiastic and eager to learn, their work may lack the refinement and polish that comes with experience, potentially leading to less impressive results.

  • Intermediate: These photographers strike a balance between quality and cost, often possessing a solid portfolio and a growing reputation. Their rates are generally moderate, and they can provide satisfactory results that meet the expectations of many clients, making them a popular choice for those who want a good value.

  • Expert: With extensive experience and a proven track record, expert drone photographers command higher rates. Clients can expect exceptional quality and creativity in their work, as well as a professional approach that can enhance the overall presentation of the property. This investment often pays off in the form of better marketing materials that attract potential buyers.

    
    

• Property Size and Location:

  • Larger Properties: Properties that are expansive or have extensive grounds will necessitate more flight time, which directly impacts the cost. The photographer may need to capture a greater number of images and videos to adequately showcase the property, leading to higher fees.

  • Location Considerations: The geographical location of the property can also affect pricing. Photographers working in remote or less accessible areas may need to charge additional travel fees. Conversely, urban locations might involve navigating more complex regulations and permit requirements, which can also contribute to increased costs.

• Services Required:

  • Photography vs. Videography: Clients must consider whether they only need high-quality photos or if they also require video footage. The inclusion of video can significantly elevate the project’s costs, given the additional equipment and expertise involved.

  • Advanced Services: Some clients may seek more sophisticated offerings, such as advanced editing, 3D mapping, or virtual tours. These services require additional time and skill, which will be reflected in the overall pricing.

    
    

The top three tech tools that provide REALTORS® with quality leads are social media (52%), Customer Relationship Management (31%), and MLS sites (28%)

• Frequency:

  • One-Time vs. Ongoing Services: If a client is seeking a one-time shoot for a single listing, the cost structure may differ significantly from those needing regular services for multiple properties. Photographers may offer discounted rates or package deals for real estate agents who require ongoing support, which can be beneficial for building a lasting relationship.

  • Package Deals: Some photographers have specific packages tailored for real estate professionals, which can include a combination of services at a reduced rate compared to hiring for individual projects.

    
    

• Equipment and Technology:

  • Quality of Equipment: The type of drones and cameras used by the photographer can greatly influence the cost. Higher quality equipment often yields better results but comes with a higher price tag. Photographers who invest in the latest technology may charge more to cover their costs.

    
    

• Post-Processing:

  • Editing Requirements: The extent of post-processing required for the images and videos can also affect the overall cost. More complex editing tasks, such as color correction, retouching, and enhancements, will require additional time and expertise, thus increasing the final price.

    
    

General Cost Ranges:

• Hourly Rates:

  • Clients can expect to pay anywhere from $100 to $500 per hour for drone photography services, with the final rate largely determined by the factors outlined above. This range reflects the diversity of experience levels, equipment quality, and the complexity of services offered.

    
    

• Per-Project Rates:

  • For basic packages that include only photography, clients might find prices ranging from $150 to $600, depending on the specifics of the shoot. If the package includes video, the costs can easily exceed $500, reflecting the additional time and resources involved.

  • Packages that combine both photography and videography typically offer a more comprehensive marketing solution, which can be particularly appealing in competitive real estate markets.

    
    

• Square Footage:

  • Some photographers adopt a pricing model based on the square footage of the property, with larger properties commanding higher prices due to the increased time and effort required to capture them effectively. This pricing structure can be beneficial for clients with properties of varying sizes.

• Key Considerations:

  • It is essential for clients to obtain detailed quotes from multiple drone photographers to ensure they are making informed decisions. This process allows for comparison and helps identify the best value for money.

  • Clear communication regarding what is included in the quoted price is crucial. Clients should clarify the number of images, the extent of editing, and the usage rights associated with the photographs and videos.

  • Ensuring that the photographer possesses a valid FAA Part 107 certificate is critical, as this certification indicates that they are legally authorized to operate drones for commercial purposes, ensuring compliance with regulations.

  • When considering ongoing work, it is beneficial to foster a good working relationship with a drone photographer. This rapport can lead to opportunities for negotiating better rates or customized packages that suit the client's needs over time.

    
    

In essence, determining the "ongoing cost" of hiring a drone photographer for real estate is not a straightforward task, as it varies based on individual requirements and the photographer's unique pricing structure. Understanding these factors can help clients make informed decisions that align with their marketing goals and budget constraints.